IPOD AMNESTY MARKETING CAMPAIGN
My first marketing campaign at Morris Care was the iPod Amnesty.
As part of a branding exercise, I wanted to get out in the local community and work with a local charity to raise awareness of dementia, whilst also raising the profile of Morris Care.
The idea was to collect iPods which would be filled with old music and played to residents to help with their memories. Morris Care would then donate £15 per iPod collected to Severn Hospice.
I worked with the home manager and Severn Hospice to raise the company profile in the local community. This was also important for the home manager as he was new in post.
Collaborating the design team, we created posters to put up in local shops and around the care home. I also directed a photo shoot and wrote a press release that was sent to local and trade publications.
Sadly we didn’t collect any iPods, but the campaign was successful from a brand awareness perspective. We had obtained quite a bit of coverage in both local and national trade press, which was great.