NEW SPRAY BOOTH
This Facebook campaign was designed to tease the opening of a brand new spray booth at Morris Joinery. The new service was a huge investment for the company and a differentiator in the market. We, therefore, aimed to create a real buzz around the grand opening.
I worked closely with a designer to create a series of images specifically for social. These would be used to hint at the new service, helping to build momentum and intrigue as to what the new service was going to be.
Social engagement was high for this campaign when compared against our usual social media content. It was also a great way to increase brand awareness and promote the new service.
As well as social media, we hosted an event at the workshop as part of a more integrated campaign. We invited local building contractors and potential clients to come and view the new spray booth, whilst enjoying an evening of drinks and nibbles. In addition, a press release was seeded out to local and trade press to gain even more coverage.