Morris Site Machinery
As part of managing the social media strategy for Morris Site Machinery, I was also responsible for ideation and implementing new campaigns. One notable campaign was around the topic of lighting towers. We chose this product because it was one of the companies biggest sellers.
The social media campaign was designed to provide informative and valuable content to Morris Site Machinery followers on Facebook, Twitter and LinkedIn. We wanted the campaign to be a brand-building exercise. However, it was also important to ensure our customers could benefit from the content.
In addition, it was imperative that the posts didn’t come across as too ‘salesy’. We wanted to simply provide quick facts that our followers could understand at a glance. The ‘fun facts’ campaign involved creating several posts to highlight an interesting fact. Alongside the fact, we created engaging imagery in line with the business branding and a link to the company website.
The campaign was well-received on Facebook, Twitter and LinkedIn by a mixture of audiences and personas. This, therefore, resulted in an increase in website visits throughout the campaign duration.